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  • Maurice van Sabben

Viaplay Select to launch on CINDIE

Viaplay Group has partnered with DMD to bring the Viaplay Select branded content concept to DMD’s CINDIE streaming service across Latin America. Starting in November, CINDIE subscribers in 11 countries will be able to access more than 200 hours of Viaplay series, films and additional premium curated content from Viaplay Select as part of their subscriptions. The agreement is the latest Viaplay Select partnership to be announced, following April’s launch in Japan with WOWOW, with further markets targeted before the end of 2022.

The Viaplay Original series and films set to premiere in Latin America on CINDIE include the acclaimed dramas ‘Harmonica’, ‘Below’ and ‘Ida Takes Charge’; the young adult series ‘Two Sisters’ and the Swedish Kristallen-winner ‘Thunder in My Heart’; the eagerly anticipated new crime shows ‘Fenris’ and ‘Who Shot Otto Mueller?’, the documentaries ‘Wozniacki & Lee’ and ‘Natascha Kampusch – A Lifetime in Prison’; the smash-hit feature ‘Suedi’; and more.


Viaplay is the Nordic region's leading producer of original content, with at least 70 Viaplay Originals set to premiere in 2022. Up to 300 new hours of first-run content is planned to be added to Viaplay Select every year.


Vanda Rapti, Viaplay Group Head of Acquisitions, Content Distribution & Partnerships: “Viaplay Select enables partners to deliver even more variety and value to their customers. DMD are establishing a position as Latin America’s leading aggregator of premium European content, which makes our fantastic Viaplay shows an ideal fit for their CINDIE service. This partnership, which spans an entire continent, has great potential and once again highlights the global attraction of Nordic storytelling.”


Tony Kelly, CEO of DMD: “We are delighted to partner with Viaplay Select which adds new, strong storytelling to our streaming service CINDIE, offering some the greatest stories told in film and television from around the world to audiences across Latin America.”


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