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  • Maurice van Sabben

Leading Latin American Digital Streaming Platform Adds FAST Distribution

LOS ANGELES – MuxIP, a leading provider of automated solutions for ad-supported streaming, today announced that it has signed an agreement with CINDIE, the leading Latin American digital streaming platform for independent entertainment, to provision FAST (free ad-supported streaming television) channels for its content worldwide. The agreement entails MuxIP’s FASTHub for OTT platform, delivering CINDIE’s film and TV content across all leading outlets, including, Samsung TV+ and VIdaa sets, as well as to many of the company’s traditional cable, satellite and telco customers.

CINDIE, owned by Digital Media Distribution Ltd., has developed an innovative brand strategy that focuses on the leading independent feature films and premium TV series across all windows and emerging technologies. The CINDIE brand has gained primacy in Latin America, which has quickly grown into the 2nd fastest-growing streaming market worldwide. CINDIE also recently acquired the assets of Paus, which includes a Web3 platform for secure delivery of content via blockchain.

“The growth of the Latin American streaming market parallels the success of CINDIE, where we are seeing impressive consumption of premium and ad-supported content,” said Tony Kelly, founder and chairman of DMD. “The FAST channel universe enables us to cross promote our SVOD and TVOD offerings to expand and scale globally, and MuxIP has delivered the kind of architecture that will accommodate our strategy in a powerful way.”

MuxIP has leveraged its patented system for rapid ad stitching and content delivery to deliver for global clients. It has gained renown in the FAST industry for its innovations in being the first to deliver FAST channels into broadcast and broadcast channels into FAST, as demonstrated earlier this year. The company also announced the first live FAST channel deployments in 2022.

“We have rarely seen an independent content operator build an audience so quickly, and with such an array of genres, as CINDIE,” said Jonathan French, senior vice president of sales and business development for MuxIP. “The value of their brand is already quite high, and the FAST channel distribution will open new revenue streams.”

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