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Maurice van Sabben

Cindie Lite now on HiSense

Cindie is breathing more content into VIDAA, the operating system for SmartTVs from Hisense, the world's leading SmartTV manufacturer by integrating one more element of its digital ecosystem that offers the largest collection of independent films and series in Latin America, on its SmartTVs for users in the region.


Until now, CINDIE was available on VIDAA SmartTVs as a streaming platform. Now, in addition to this format, it is added to the TVs of this operating system as a FAST channel, with specific programming throughout the day and at no cost and in AVOD format, also at no cost to the user, and with commercial breaks.


This initiative reflects the evolving TV industry, and what is driving the change is delivering a better user experience. That means not just offering the most content, but offering it in different ways to provide a personalised service. That's what we're doing with VIDAA: offering our great indie films and series to reach audiences in different ways so that everyone can enjoy Cindie in the way that suits them best.



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